Process Visual: Development of a Corporate Identity features 6 case studies on Gilette, Brenner's Park, Elf, Gfeller, LEB and LanChile. Each case study covers the creation of the logo and visual identity from their starting point. Some of the steps being explained are: background tasks, drafting, narrowing down and selection, execution, effect of colors, typeface selection, realization,...
No dust jacket. Very good condition, minimal wear hard cover. Clean book with slight discoloration on the edges of the inner pages.
Design: Wolfgang Schmittel
Size: 225 x 235 mm
Languages: English, German & French