LogoArchive Issue 7

LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting. Issue 7 celebrates the symbols of the textiles industry and is marked by its own unique materiality with a gate-folded cover and a silk weave surface emboss that evokes the surfaces of textiles.

This latest issue explores the potential of the self-published zine to expand, to be a format to share the ideas of those who inspired it. One such individual is architect and writer Jack Self, founder of REAL foundation and the Editor-In-Chief of Real Review.

In this issue Jack looks back, casting a critical eye over the modernist project and then making a proposal for the future. Looking back to look forward is the foundation of the LogoArchive project. This is explored and expressed materially in Issue 7 using a gate-folded cover and in the numbering of the pages. Readers have to flick back to move forward through the zine.

This issue features a selection of 24 logos designed for textile-related businesses and covers the logo story of the Woolmark symbol, designed by Franco Grignani in 1963 as part of a competition by the IWS.

Design: Richard Baird (LogoArchive)
Size: 148 x 210 mm
Pages: 14
Binding: Black Staples
Publication: July 2020
Format: Softcover