BUNDLE: This way! Special arrows + Navigation tools

This is a bundle of 2 complementary books
1. This Way! Explore special arrows in all our fonts [Type specimen]
2. This Way! Navigation tools in visual communication [Exhibition guide]

Have you ever thought where the cursor came from, or why the oldest arrow ever created was showing the way to a brothel? The answers to those questions are part of those publications. The project aims to explain the historical background of arrows and exciting phenomena related to them. Understanding the context of those signs can help clarify the development of human perception. The spectrum of interpretation is broad: the arrow could have been a tool for killing (as in the case of Robin Hood), it could be an indicator of directions or even a symbol of love (Cupid’s attribute). “This way!” initiative will not set a course for your life, but it might explain some of the stories behind arrows which are an active, but often hidden part of our everyday life.

*The exhibition was part of the Weltformat Graphic Design Festival, Luzern, Switzerland, 2019.

Design: Three Dots Type
Size: 125 x 230 mm
Pages: 80 (Type specimen) / 60 (Exhibition guide)
Publication: 2019
Format: softcover
ISBN: 9788395495410 / 9788395495403