A5/11: ZDF TV+Design

A5/11: ZDF TV+Design - Six Decades of Television and Brand Design

In 1963, Zweites Deutsches Fernsehen, ZDF for short, was launched as a new public TV broadcaster in West Germany. With a program offering news, sports, culture and entertainment, it would become one of the country’s most influential media institutions. The TV station’s multifaceted design history began with a logo competition in the year before it went on air. In 1973, Otl Aicher developed the first comprehensive corporate design solution for ZDF — including custom typefaces that would be used for almost three decades. In 2001, the New York–based design agency Razorfish created the logo still in use by the station today.

From early program posters to the dynamic interface design solutions of the present: here, for the first time, is a comprehensive examination of the broadcaster’s rich design history. Interviews feature designers who have helped shape ZDF design over the years. The evolution of on-air design and the frequent renewal of corporate design are explored in detail and with many rare illustrations. The book pays tribute to an omnipresent icon of everyday design in Germany and documents its development over six decades.

Design: Jens Müller, Vista, Düsseldorf
Size: 148 x 210 mm
Pages: 152
Publication: 2023
Print run: 1000 copies
Languages: English / German
Format: Softcover + Dust Jacket
ISBN: 9783000635465